Qualitative research

In qualitative research, we often seek answers to the question “why” in the area of needs, motivations, tensions, aspirations, as well as specific experiences.

Conducted directly, they will allow you to see people’s spontaneous and holistic response, or immerse yourself in their reality. An obvious choice when you need quick feedback on your product or packaging.

Online qualitative surveys offer broader possibilities and better research quality. In them, it’s easy to go beyond declarations, encourage participants to actively cooperate, e.g., ask the respondent for examples of inspiration, capture the respondent’s experience in the present tense, measure online behavior or use a range of projective techniques.

The online environment fosters greater openness and honesty, and longer contact with participants allows time for deeper reflection. We are building our own online solutions to capture the highest quality data (e.g., a mobile app, our own research forum).

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IDI

01/06

Individual in-depth interviews - get to know the user of your brand or competing brands, understand their behavior and what factors influence their decisions.

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FGI

02/06

Group interviews are moderated interviews with 6 or 8 people at a time. It has the advantage of short time to obtain information, as well as the ability to observe the dynamics of respondents' attitudes.

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BBD

03/06

It works similarly to a discussion forum, but run by a moderator according to a detailed scope of discussion agreed with the client, divided into days and threads.

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Ethnography

04/06

Ethnographic research involves observing the behavior of a selected group of people in their natural environment - their place of residence, work, study, leisure, recreation, etc.

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Assited Shop Interviews

05/06

Assisted Shop Interviews give an in-depth and up-close look at the shopping process taking place at the store shelf or in an online store.

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Research Communities

06/06

A research community is a combination of a research platform and a social network – which provides unique opportunities in research. It allows real-time access to consumers, and results are often available "instantly."

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Quantitative research

Quantitative surveys are used to quantify opinions, behaviors that allow inferences and generalizations about the study population. Very often used to test marketing ideas.

Read about possible applications in the “Solutions” tab. Currently, the most popular are surveys conducted via the Internet (Computer Assisted Web Interviews).

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CAWI

01/04

Computer-Assisted Web Interview or quantitative research with online users is a technique in which we ask respondents to complete a survey electronically.

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CATI

02/04

This is a method of conducting surveys over the phone in which interviewers use special software to assist in the process of conducting telephone interviews.

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CASI

03/04

This is an electronic survey displayed on a computer screen; it is filled out independently by the respondent, and the answers are automatically recorded by a computer program.

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Quantitative research in stores

04/04

Shopper research will allow you to understand what the customer jouney of your shooopers looks like – what buyers do before

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