Definition, process and results

Assisted Shop Interviews give an in-depth and up-close look at the shopping process taking place at the store shelf or in the online store. We accompany the consumer to the store, – we experience the shopping situation together with him – we participate, observe, buy, recreate, inquire.

With this technique you will learn the key “moments of truth” in the store, identify “opportunities” to break out of the shopping rut, effective tools in the store space (focus on System 1).

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FGI

01/04

Group interviews are moderated interviews with 6 or 8 people at a time. It has the advantage of short time to obtain information, as well as the ability to observe the dynamics of respondents' attitudes.

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BBD

02/04

It works similarly to a discussion forum, but run by a moderator according to a detailed scope of discussion agreed with the client, divided into days and threads.

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Etnografia

03/04

Ethnographic research involves observing the behavior of a selected group of people in their natural environment - their place of residence, work, study, leisure, recreation, etc.

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Assisted Shop Interviews

04/04

Assisted Shop Interviews give an in-depth and up-close look at the shopping process taking place at the store shelf or in an online store.

Details

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