Working on best solutions with
an interdisciplinary approach
We combine expertise from multiple areas: qualitative and quantitative research,
Design Thinking, advanced analytics and modern visualizations. We work interdisciplinarily
on each challenge to create a solution that best addresses your needs.
Because every brief is different.
Our research is innovative, high quality, yet fast
and cost-effective. We use a full range of research tools,
but typically use online techniques.
In qualitative research, we often seek answers to the question “why” – in the area of needs, motivations, tensions, aspirations, as well as specific experiences. Conducted directly, they will allow you to see people’s spontaneous and holistic response, or immerse yourself in their reality. An obvious choice when you need quick feedback on your product or packaging. Online qualitative surveys offer broader possibilities and better research quality. In them, it’s easy to go beyond declarations, encourage participants to actively cooperate, e.g. ask the respondent for examples of inspiration, capture the respondent’s experience in the present tense, measure online behavior or use a range of projective techniques.
Quantitative surveys are used to quantify opinions, behaviors that allow inferences and generalizations about the study population. Very often used to test marketing ideas. Read about possible applications in the “Solutions” tab. Currently, the most popular are surveys conducted via the Internet (Computer Assisted Web Interviews).
Design Thinking is an approach to creating new solutions based on an in-depth understanding of consumer/ audience challenges and needs. Our basic tenets during DT workshops are to empathize and focus on needs, work together creatively, and experiment and test hypotheses. In the course of a two-day workshop, a solid portion of effective solutions
can be created for you and your clients.
Data Science and Analytics
Expertise in the areas of marketing, media, economics and finance combined with mathematical and statistical knowledge allows us to translate our clients' business problems well into the language of mathematical models. Through the use of advanced statistical methods of data analysis and machine learning, we extract the information potential inherent in numbers, creating analytical models and decision-making algorithms. Expertise in the IT area allows us to provide both turnkey real-time solutions and support implementations within the client's systems.
We provide complete and comprehensive solutions to process and analyze your data. We build reporting systems and data warehouses, design reporting systems. We create visualizations, enabling you to take a new look at your data. This stimulates thinking and imagination, and allows you to see trends that are not visible "to the eye". We understand and connect the world of marketing and IT, which is one of the main challenges of today's digital sphere. We work with Microsoft (Partner) and Amazon.
Tell us what you need
Send a simple brief telling us about your needs, and we will
create a personalized and comprehensive solution for you.