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We are on the Effie Awards 2025 jury!

We are proud to announce that our expertise will co-curate the Effie Awards 2025, as: Barbara Krug is a judge in Group II: Beauty & Care, Medicines & Supplements, and Katarzyna Król is a

Read More July 2025

Zymetria in the ‘Responsible Business in Poland 2024’ report

The report ‘Responsible Business in Poland 2024. Good practices’ released by the Responsible Business Forum – is now available. And in this comprehensive overview of companies’ activities in the area of ESG and sustainable

Read More June 2025

Another Zymetria’s presentation at Insummit 2025 – AI – ally or enemy of the media?

We are delighted to announce that we will have one more speaker at Insummit 2025 – Festival of Insight and Innovation by PTBRiO! This time, Barbara Krug from Zymetria and Weronika Żołądek from Ringier

Read More June 2025

Reports

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Springtime mood of Polish people!

The latest and already 10th report from the next wave of our tracking of the moods of Polish women and men is now available. We conducted the study in March 2025. The aim of

Read More March 2025

The autumn mood of Polish women and men!

The latest report from the 9th wave of our tracking of the moods of Polish women and men conducted in November 2024 is now available! The aim of the study is to track changes

Read More November 2024

Polish women and men shopping

We share with you already the fifth author’s report, supported by numbers and observations, a description of the e-commerce market in Poland and the state of the of the Polish e-shopper’s mind. In the

Read More October 2024

Publications

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The Baltic speaks: hear its message!

Zymetria, as part of a project for RLG, conducted a study on Polish people’s attitudes toward waste segregation during seaside holidays. The study’s findings were used to create the educational campaign “A moRZe bez

Read More June 2025

Media spotlight on our latest Polish people mood report

The results of our latest, and tenth, social mood tracking report have attracted media attention. Learn about the current moods of Polish men and women through the articles on msn and Investing.com. Dive into

Read More May 2025

Publications about worrying trends

The results of our study on how and why the attitude towards climate issues is distributed in Polish society and why the snow will not be back any time soon, but also what can

Read More February 2025

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