We create new solutions
based on Design Thinking
Design Thinking is an approach to creating new solutions based on an in-depth understanding of consumer/ audience challenges and needs. Our basic tenets during DT workshops are to empathize and focus on needs, work together creatively, and experiment and test hypotheses. In the course of a two-day workshop, a solid portion of effective solutions can be created - for you and your clients.
Empathy and defining
The key is to identify the issues and motivations that influence people’s choices and behavior. We work on personas, often identified in earlier qualitative research. At this stage, the synthesis of information happens to determine what the actual problem is. This stage often requires breaking mental frameworks and habits that limit perspective.
Ideation and prototyping
This is the stage in Design Thinkgin where we translate key challenges into ideas and into solutions. The team focuses on generating as many solutions to the defined problem as possible using the DESIGN THINKING method, and then evaluating and selecting the best ones. Based on these, prototypes will be created – a simple visualization of the solution that can be presented to others and quick feedback gathered. Selected solutions are refined (e.g., internally by the client) and can be tested in further consumer research, including quantitative research.
Tell us what you need
Send a simple brief telling us about your needs, and we will
create a personalized and comprehensive solution for you.
