We will analyze your business data
Expertise in the areas of marketing, media, economics and finance combined with mathematical and statistical knowledge allows us to translate our clients' business problems well into the language of mathematical models.
Through the use of advanced statistical methods of data analysis and machine learning, we extract the information potential inherent in numbers, creating analytical models and decision-making algorithms. Expertise in the IT area allows us to provide both turnkey real-time solutions and support implementations within the client's systems.
Profiling and segmentation of customer bases
Do you have a customer base and are looking to increase sales? We will help you by proposing new dimensions for profiling your users’ accounts or creating new segments which will allow you to sell effectively. Our approach is to create relevant decision rules and to tag all accounts in the database with such dimensions that the creation of offers and their communication will hit the needs, which will increase your sales.
Marketing mix modeling
MMM is a method for those who want to check which marketing investments are most effective in supporting sales and enjoy the highest ROI. We will help you optimize your media budget, media mix, calendar and level of investment per medium.
Price is a key driver of marketing. We offer a whole range of approaches to their optimization, estimation of price elasticity – from conjoint research by sales channel, to optimization of pricing policy at the level of store segments within a channel or a single store.
Stores like people are different – some premium, others more economy. Putting premium brands into economy stores is a missed opportunity. We’ll help you to adjust which of your product lines should go to which stores, and to ensure distribution and visibility there. As you know, the shelf is not made of rubber.
Sales level estimations
Analytical models are not a rear-view mirror, but primarily a prediction of the future. We use them both for estimating future pre-sales of already existing products under various marketing driver scenarios, and volumetric sales estimates of innovations. We do this so efﬁciently that you don’t have to limit this type of support for your decisions to only the most important SKUs in your portfolio.
Tell us what you need
Send a simple brief telling us about your needs, and we will
create a personalized and comprehensive solution for you.