Definition, process and results

Group interviews are moderated interviews with 6 (mini group) or 8 (focus group) people at a time. When recruiting, it is important to have people within the group who will not be reluctant to talk together about the study. The advantage of focus group interviews is the short time it takes to obtain information, as well as the opportunity to observe the dynamics of respondents’ attitudes and the interactions occurring among them.

This is an excellent opportunity for the group to benefit from working together and engaging in various projective techniques. In our processes, we also often invite experts to join the conversation.

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