Definition, process and results

Shopper research will allow you to understand what your customers’ customer jouney looks like – what shoppers do before they go to the store and stand in front of the shelf, identify where and why they shop, what shopping missions they pursue.

In addition, at the shelf we look at how their decision tree runs.

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FGI

01/04

Group interviews are moderated interviews with 6 (mini group) or 8 (focus group) people at a time. When recruiting, it is important to have people within the group who will not be reluctant to talk together about the study.

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BBD

02/04

This survey works similarly to a discussion forum, but conducted by a moderator according to a detailed scope of discussion agreed with the client, divided into days and threads.

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Ethnography

03/04

Ethnographic research involves observing the behavior of a selected group of people in their natural environment: their place of residence, work, study, leisure, recreation, etc.

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Assited Shop Interviews

04/04

Assisted Shop Interviews give an in-depth and up-close look at the shopping process taking place at the store shelf or in the online store. We accompany the consumer to the store

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