QUANTITATIVE RESEARCH – CAWI
Definition, process and results
Online quantitative research is our favorite type of research. In them, we use both our own research community, as well as communities we build specifically for clients. And when we need to reach very niche groups, in the case of tracking surveys or overseas research, we use online panels.
We also have our own survey engine, in which we have developed various diagnostic questions according to our idea (Concept Evaluator, Image Evaluator, Video COmmentator, Video Evaluator). Our engine is very advanced – we use our own software for MAX DIFF or conjoint surveys, moreover our data scientists create their own proprietary models of consumer decisions based on more advanced choice-based methods.
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