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Reports

Christmas white or green?

This year we again asked Polish people if they are open to eco-friendly gifts, intangible experiences and what pro-environmental actions they take during the holiday season, or which brands and companies are perceived as

Attitudes of Polish women and men (7)

Tracking moods Introducing the November 7 wave of the survey, which shows that the Polish public, after a difficult period of financial problems, is feeling an improvement, and that their concern for daily existence

Online video market pulse study

In 2023, Media and Marketing Poland has already featured 7 episodes of a pulse study of the online video market, based on a quantitative study conducted by Zymetria. Together with MMP, we take an

Time for sustainability

Find out what Polish people know and think about sustainability, how engaged they are and what pro-environmental actions they take. How brands and companies communicate with consumers, and what consumers’ experiences of greenwashing are.

Eco-friendly Christmas – are we ready?

Are Polish people open to eco-friendly gifts, non-material experience, what pro-environmental actions they take during the holiday season, which brands and companies are perceived as Christmas pro-environmental.

Back to Great Normal – Polish women and men on online shopping (4th wave)

The impact of the end of the pandemic and inflationary pressures on the development of the ecommerce market in Poland, changes inonline shopping of major categories, online sales models, development of quick commerce.