Time for sustainability

The approach of Polish people to Artificial Intelligence

We invite you to read the latest report from the social study “The Approach of Polish Women and Men to AI”, carried out by Zymetria and commissioned by Ringier Axel Springer Polska, which premiered

Springtime mood of Polish people!

The latest and already 10th report from the next wave of our tracking of the moods of Polish women and men is now available. We conducted the study in March 2025. The aim of

The autumn mood of Polish women and men!

The latest report from the 9th wave of our tracking of the moods of Polish women and men conducted in November 2024 is now available! The aim of the study is to track changes

Polish women and men shopping

We share with you already the fifth author’s report, supported by numbers and observations, a description of the e-commerce market in Poland and the state of the of the Polish e-shopper’s mind. In the

Spring moods of Polish women and men!

We present the 8th wave of the research, in which we show, such things as the level of satisfaction with the financial situation or current pro-environmental attitudes. We encourage you to read our latest

Polish women and men towards the energy transition

We present Zymetria’s latest report on attitudes toward the energy transition. From the report, we will find out what concerns we have about energy security, what sources we would most like to get energy

Christmas white or green?

This year we again asked Polish people if they are open to eco-friendly gifts, intangible experiences and what pro-environmental actions they take during the holiday season, or which brands and companies are perceived as

Attitudes of Polish women and men (7)

Tracking moods Introducing the November 7 wave of the survey, which shows that the Polish public, after a difficult period of financial problems, is feeling an improvement, and that their concern for daily existence

Online video market pulse study

In 2023, Media and Marketing Poland has already featured 7 episodes of a pulse study of the online video market, based on a quantitative study conducted by Zymetria. Together with MMP, we take an

Eco-friendly Christmas – are we ready?

Are Polish people open to eco-friendly gifts, non-material experience, what pro-environmental actions they take during the holiday season, which brands and companies are perceived as Christmas pro-environmental.