Online video market pulse study

Polish Public Sentiment Tracking – Spring 2026

We’re excited to share the brand‑new edition of our Polish Public Sentiment Tracking – Spring 2026, created by Zymetria. This is the 11th wave of our cyclical study that captures social moods across key

AI Barometer – Edition II Q1 2026

💡 Welcome to the second edition of the AI Barometer report. 💡 In this edition, we focus on the impact of artificial intelligence on the labour market and the perception of AI-generated advertisements. We

Autumn moods of Polish women and men in 2025!

💡In the age of misinformation, we share reliable knowledge and data💡 We invite you to the 10th anniversary edition of the cyclical report “Tracking Moods” – Fall 2025 from Zymetria. As usual, the publication

AI Barometr

💡 Welcome to the first edition of the AI Barometer report. 💡 Poles are increasingly willing to use artificial intelligence, recognizing its practical value in everyday tasks. Fears about the technology itself are diminishing,

Springtime mood of Polish people!

The latest and already 10th report from the next wave of our tracking of the moods of Polish women and men is now available. We conducted the study in March 2025. The aim of

The autumn mood of Polish women and men!

The latest report from the 9th wave of our tracking of the moods of Polish women and men conducted in November 2024 is now available! The aim of the study is to track changes

Polish women and men shopping

We share with you already the fifth author’s report, supported by numbers and observations, a description of the e-commerce market in Poland and the state of the of the Polish e-shopper’s mind. In the

Spring moods of Polish women and men!

We present the 8th wave of the research, in which we show, such things as the level of satisfaction with the financial situation or current pro-environmental attitudes. We encourage you to read our latest

Polish women and men towards the energy transition

We present Zymetria’s latest report on attitudes toward the energy transition. From the report, we will find out what concerns we have about energy security, what sources we would most like to get energy

Christmas white or green?

This year we again asked Polish people if they are open to eco-friendly gifts, intangible experiences and what pro-environmental actions they take during the holiday season, or which brands and companies are perceived as