News

First study on the social impact of Swiss franc loans

“Our Struggle for Justice. Freed from the banks” is the title of the book, which includes the results of research conducted by Zymetria among people with franc loans. The vision of a defaulted loan

On the sexual life of menopausal women

Zymetria, commissioned by the Jasnum brand, has prepared a report “Menoapuza is not a pause” from which addresses the topic of sexual activity among menopausal women. It shows that problems with sexual arousal were

Zymetria on FMCG Opportunities in e-Commerce

Edyta Czarnota talks with Michalina Szczepanska, PhD in the ‘Listen What’s On “Trade”‘ Podcast. They chat about how e-commerce is doing, is the pandemic boost still there, how inflation is changing online shopping, and

Eco-friendly Christmas – are we ready?

Are Poles open to eco-friendly gifts, non-material experience, what pro-environmental actions they take during the holiday season, which brands and companies are perceived as Christmas pro-environmental.

Back to Great Normal – Poles on online shopping (4th wave)

The impact of the end of the pandemic and inflationary pressures on the development of the ecommerce market in Poland, changes inonline shopping of major categories, online sales models, development of quick commerce.

Katarzyna Król new partner in Zymetria

Katarzyna Król has joined Zymetria team As well as having years of experience in conducting qualitative research, Kasia is an expert in sustainability. In her work, she supports brands and services in sustainability using