News

What we eat affects the planet and the climate

Zymetria conducted a study commissioned by the Interdisciplinary Center for Analysis and Collaboration Food for the Future. It shows that Poles do not see links between their food choices and their health or the

Habits in disinfecting wounds stay with us for years

“Is water and soap enough for wounds and cuts? – Facts and myths of wound decontamination” is a study that Zymetria conducted on behalf of Schulke. It shows that as many as 20% of

Zymetria’s 10th birthday

In April, we celebrated the 10th anniversary of Zymetria, and on this occasion we met at a birthday party with our customers and business partners. Thank you for your trust!

Zymetria at Retail Summit Poland & CEE

Małgorzata Głos moderated a debate on how to meet growing consumer expectations in the area of sustainability at Retail Summit Poland & CEE. Her guests were Małgorzata Żurowska, Impact & Sustainability Lead at Glovo,

Shopping malls no longer just for shopping

The role of shopping malls has been changing in recent times. Customers expect not only to be able to shop, but also want to be able to run other errands. According to a Zymetria

We are increasingly shopping on Tiktok and Instagram

According to a report that Zymetria prepared on behalf of BrandLift, social media shopping is becoming increasingly popular and is increasingly overtaking the position of e-marketplaces. Influencers are playing an essential role in shopping

Zymetria attended the Multiscreen Day Conference

During Multiscreen Day, a conference organized by Media Marketing Polska, Edyta Czarnota, together with Dominika Gregorczyk of TVN’s Advertising Bureau, shared their knowledge of the consumer functioning in the complex world of media. The

Time for sustainability

Find out what Polish people know and think about sustainability, how engaged they are and what pro-environmental actions they take. How brands and companies communicate with consumers, and what consumers’ experiences of greenwashing are.

Every second Pole is now learning a foreign language!

A survey conducted by Zymetria on behalf of Tutore Poland shows that as many as 75% of residents of large cities have a communicative command of English. Only 14% do not know any foreign