During Multiscreen Day, a conference organized by Media Marketing Polska, Edyta Czarnota, together with Dominika Gregorczyk of TVN’s Advertising Bureau, shared their knowledge of the consumer functioning in the complex world of media.
The theme of the conference was Addressable TV, which is undoubtedly the hottest area of discussion in the media and advertising industry. TV brokers are building their own strategies related to it, and specialized media agencies are being created to integrate TV and video offerings. It’s a revolution that every broadcaster and advertiser will participate in, even if they don’t realize it yet now. Therefore, it is crucial to better understand the needs and role of the consumer to better prepare an addressable TV offer.