News

Media spotlight on our latest Polish people mood report

The results of our latest, and tenth, social mood tracking report have attracted media attention. Learn about the current moods of Polish men and women through the articles on msn and Investing.com. Dive into

New quality in research – AIMI by Zymetria

Fiest in Poland, we are launching AI video&voice moderated interviews, a methodology that is changing the way quantitative and qualitative research is conducted. Artificial intelligence beautifully and naturally talks to respondents from Zymetria’s research

Springtime mood of Polish people!

The latest and already 10th report from the next wave of our tracking of the moods of Polish women and men is now available. We conducted the study in March 2025. The aim of

AI in business – Barbara Krug at Onet Impact Day

Our CEO Barbara Krug during OnetImpactDay – AI IN BUSINESS: VERIFICATION will present the results of a study on the approach of Poles to AI carried out by Zymetria for Onet. The speech will

Our young researchers on Insummit Youth

Young people about young people! Congratulations to Karolina Czerniak and Łukasz Wiencek. Our young researchers qualified for Insummit Youth&Beyond with their presentation ‘Pocket Gap – do we teach children that they won’t earn as

Publications about worrying trends

The results of our study on how and why the attitude towards climate issues is distributed in Polish society and why the snow will not be back any time soon, but also what can

Zymetria at the Qual360 conference in Berlin!

Qual360EU2025 in Berlin is the world’s largest conference for the qualitative research (QUAL) community. Zymetria is represented by Joanna Paśnik, our Head of Qualitative Research, and Weronika Celińska, Senior Consultant and study specialist in

Zymetria joins PTBRiO!

We are happy to announce that three of our partners from Zymetria have joined the group of experts at PTBRiO (Polish Market and Opinion Research Association). Agnieszka Kosicka – head of the quantitative studies

We end 2024 with a rash of publications!

In the last week (13-20.12), 22 publications about Zymetrics and data from our research were published in various media. In what moods are we entering the pre-Christmas period? The final year’s attitudes and greatest