News

Zymetria at the Qual360 conference in Berlin!

Qual360EU2025 in Berlin is the world’s largest conference for the qualitative research (QUAL) community. Zymetria is represented by Joanna Paśnik, our Head of Qualitative Research, and Weronika Celińska, Senior Consultant and study specialist in

Zymetria joins PTBRiO!

We are happy to announce that three of our partners from Zymetria have joined the group of experts at PTBRiO (Polish Market and Opinion Research Association). Agnieszka Kosicka – head of the quantitative studies

We end 2024 with a rash of publications!

In the last week (13-20.12), 22 publications about Zymetrics and data from our research were published in various media. In what moods are we entering the pre-Christmas period? The final year’s attitudes and greatest

What do we know about the deposit system?

Commissioned by RLG POLSKA and in cooperation with Who Will Save The Planet, we have carried out a qualitative and quantitative study which shows that: – 71% of respondents are ‘confused’ about how the

The autumn mood of Polish women and men!

The latest report from the 9th wave of our tracking of the moods of Polish women and men conducted in November 2024 is now available! The aim of the study is to track changes

Highly ranked in the 2023 research companies!

We have learned the results of the most recent ranking of research companies on the basis of the PTBRiO/ESOMAR study. We are very pleased that, as we do every year, we ranked highly in

Polish women and men shopping

We share with you already the fifth author’s report, supported by numbers and observations, a description of the e-commerce market in Poland and the state of the of the Polish e-shopper’s mind. In the

October episode of Pulse VOD!

In the latest issue of MMP, another episode of VOD Pulse based on our research. This time we take a closer look at the habits of the GENZ group. The positive news is that

Insummit 2024 – How to win with Neophobia?

In innovation research, there is no love at first sight. Instead, there is Neophobia – or Poles’ fear of novelty. How to research innovation and novelty to do it well at the Insummit Festival