Agata Woźniakowska, Author at Zymetria

Zymetria a new partner of the CCIFP

At the end of September, we became a Partner of the French-Polish business community centered around CCIFP (French-Polish Chamber of Commerce). We are very pleased and look forward to successful cooperation.

Online video market pulse study

In 2023, Media and Marketing Poland has already featured 7 episodes of a pulse study of the online video market, based on a quantitative study conducted by Zymetria. Together with MMP, we take an

Ryszard Krug and Joanna Paśnik on the stages of INSUMMIT

Ryszard Krug and Joanna Paśnik on the stages of INSUMMIT – a festival of insight and innovation oraganized by PTBRiO. Joanna led the workshop “What if the Sustainable Development Goals (17SDG) were Individuals you

Habits in disinfecting wounds stay with us for years

“Is water and soap enough for wounds and cuts? – Facts and myths of wound decontamination” is a study that Zymetria conducted on behalf of Schulke. It shows that as many as 20% of

Zymetria’s 10th birthday

In April, we celebrated the 10th anniversary of Zymetria, and on this occasion we met at a birthday party with our customers and business partners. Thank you for your trust!

Shopping malls no longer just for shopping

The role of shopping malls has been changing in recent times. Customers expect not only to be able to shop, but also want to be able to run other errands. According to a Zymetria

We are increasingly shopping on Tiktok and Instagram

According to a report that Zymetria prepared on behalf of BrandLift, social media shopping is becoming increasingly popular and is increasingly overtaking the position of e-marketplaces. Influencers are playing an essential role in shopping

Zymetria attended the Multiscreen Day Conference

During Multiscreen Day, a conference organized by Media Marketing Polska, Edyta Czarnota, together with Dominika Gregorczyk of TVN’s Advertising Bureau, shared their knowledge of the consumer functioning in the complex world of media. The

Author: Agata Woźniakowska