News

We are increasingly shopping on Tiktok and Instagram

According to a report that Zymetria prepared on behalf of BrandLift, social media shopping is becoming increasingly popular and is increasingly overtaking the position of e-marketplaces. Influencers are playing an essential role in shopping

Zymetria attended the Multiscreen Day Conference

During Multiscreen Day, a conference organized by Media Marketing Polska, Edyta Czarnota, together with Dominika Gregorczyk of TVN’s Advertising Bureau, shared their knowledge of the consumer functioning in the complex world of media. The

Time for sustainability

Find out what Poles know and think about sustainability, how engaged they are and what pro-environmental actions they take. How brands and companies communicate with consumers, and what consumers’ experiences of greenwashing are.

Read More January 2023

Every second Pole is now learning a foreign language!

A survey conducted by Zymetria on behalf of Tutore Poland shows that as many as 75% of residents of large cities have a communicative command of English. Only 14% do not know any foreign

Read More January 2023

First study on the social impact of Swiss franc loans

“Our Struggle for Justice. Freed from the banks” is the title of the book, which includes the results of research conducted by Zymetria among people with franc loans. The vision of a defaulted loan

Read More January 2023

On the sexual life of menopausal women

Zymetria, commissioned by the Jasnum brand, has prepared a report “Menoapuza is not a pause” from which addresses the topic of sexual activity among menopausal women. It shows that problems with sexual arousal were

Read More January 2023

Zymetria on FMCG Opportunities in e-Commerce

Edyta Czarnota talks with Michalina Szczepanska, PhD in the ‘Listen What’s On “Trade”‘ Podcast. They chat about how e-commerce is doing, is the pandemic boost still there, how inflation is changing online shopping, and

Eco-friendly Christmas – are we ready?

Are Poles open to eco-friendly gifts, non-material experience, what pro-environmental actions they take during the holiday season, which brands and companies are perceived as Christmas pro-environmental.

Back to Great Normal – Poles on online shopping (4th wave)

The impact of the end of the pandemic and inflationary pressures on the development of the ecommerce market in Poland, changes inonline shopping of major categories, online sales models, development of quick commerce.

We are increasingly shopping on Tiktok and Instagram

Zymetria attended the Multiscreen Day Conference

Time for sustainability

Every second Pole is now learning a foreign language!

First study on the social impact of Swiss franc loans

On the sexual life of menopausal women

Zymetria on FMCG Opportunities in e-Commerce

Eco-friendly Christmas – are we ready?

Back to Great Normal – Poles on online shopping (4th wave)

Accessibility toolkit