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Author: Svitlana Yashchuk

Another Zymetria’s presentation at Insummit 2025 – AI – ally or enemy of the media?

We are delighted to announce that we will have one more speaker at Insummit 2025 – Festival of Insight and Innovation by PTBRiO! This time, Barbara Krug from Zymetria and Weronika Żołądek from Ringier

Zymetria at IIEX Europe 2025 in Amsterdam

We are proud to say that three of our Partners – Kinga Giżycka, Agnieszka Kosicka and Agata Woźniakowska from Zymetria –  represented our company at the Insights Innovation Exchange conference in Amsterdam! The two-day

Zymetria on Insummit2025 – Do I buy a BlackOut Box here?

We announce that Iga Cichoń and Katarzyna Król from Zymetria got in with their presentation “Do I buy a BlackOut Box here? Yes – it’s on energisers! How will people in Poland endure the

The Baltic speaks: hear its message!

Zymetria, as part of a project for RLG, conducted a study on Polish people’s attitudes toward waste segregation during seaside holidays. The study’s findings were used to create the educational campaign “A moRZe bez

Zymetria calculates Carbon Footprint for the third time

Zymetria is proud to announce the results of its 2024 carbon footprint calculations (Scope 1, 2, 3). Conducted in accordance with GHG Protocol and ISO 14064-1 standards in collaboration with Envirly by Quantifier, our

Zymetria partners with Human Answer Institute

We are thrilled to announce a research and expert partnership between Zymetria and the Human Answer Institute (HAI). The Human Answer Institute is a respected think tank specializing in the study and explanation of

Media spotlight on our latest Polish people mood report

The results of our latest, and tenth, social mood tracking report have attracted media attention. Learn about the current moods of Polish men and women through the articles on msn and Investing.com. Dive into

New quality in research – AIMI by Zymetria

Fiest in Poland, we are launching AI video&voice moderated interviews, a methodology that is changing the way quantitative and qualitative research is conducted. Artificial intelligence beautifully and naturally talks to respondents from Zymetria’s research

New Vanish advertising campaign

On behalf of Reckitt Benckiser, we conducted a study to test the effectiveness of removing a wide variety of stains using washing powders and Vanish stain remover. The results of this study were showcased

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