Svitlana Yashchuk, Author at Zymetria

Barbara Krug to jury for Effie

We are proud to announce that our CEO, Barbara Krug, will be a member of the jury for the 27th edition of Effie Poland. This year, she will sit on Panel XI, which will

Bridging Science and Business

We are pleased to announce our collaboration with Kozminski University. Our Vice President, Edyta Czarnota, is conducting a series of expert lectures as part of the Marketing Research course. The sessions are held for

Anime Rush Hits Hungary: Media about Zymetria’s Latest Study

Our study on the anime audience in Hungary, conducted for Sony Pictures Television – Distribution, has been featured by Index.hu—one of the country’s most influential news outlets. The Zymetria analysis sheds light on the

AI Barometer – Edition II Q1 2026

💡 Welcome to the second edition of the AI Barometer report. 💡 In this edition, we focus on the impact of artificial intelligence on the labour market and the perception of AI-generated advertisements. We

Zymetria on stage at IIEX Europe in Amsterdam!

Zymetria experts Dorota Wyrwińska-Piskorska and Paulina Wojsznis, together with Matteo Cera from the Italian company Glaut, will present the results of their international collaboration at the upcoming IIEX Europe conference. The event, organised by

The winner of the Zbadaj.to competition chose our agency

We are delighted to announce that Patrycja Jakubowska, winner of the 13th edition of the prestigious student competition zbadaj.to, organised by PTBRiO (Polish Society for Market and Opinion Research) and OFBOR (Organisation of Opinion

Zymetria on Zbadaj.to

Our Partner, Agata Wozniakowska, proudly represented Zymetria as a presenter during the Boot Camp and Zbadaj.to competition at the beautiful Badowo Manor Farm. This unique event opens the door to the world of insight

We are on the Effie Awards 2025 jury!

We are proud to announce that our expertise will co-curate the Effie Awards 2025, as: Barbara Krug is a judge in Group II: Beauty & Care, Medicines & Supplements, and Katarzyna Król is a

Zymetria in the ‘Responsible Business in Poland 2024’ report

The report ‘Responsible Business in Poland 2024. Good practices’ released by the Responsible Business Forum – is now available. And in this comprehensive overview of companies’ activities in the area of ESG and sustainable

Author: Svitlana Yashchuk