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Barbara Krug to jury for Effie

We are proud to announce that our CEO, Barbara Krug, will be a member of the jury for the 27th edition of Effie Poland. This year, she will sit on Panel XI, which will

Read More June 2026

Bridging Science and Business

We are pleased to announce our collaboration with Kozminski University. Our Vice President, Edyta Czarnota, is conducting a series of expert lectures as part of the Marketing Research course. The sessions are held for

Read More April 2026

Zymetria on stage at IIEX Europe in Amsterdam!

Zymetria experts Dorota Wyrwińska-Piskorska and Paulina Wojsznis, together with Matteo Cera from the Italian company Glaut, will present the results of their international collaboration at the upcoming IIEX Europe conference. The event, organised by

Read More January 2026

Reports

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Polish Public Sentiment Tracking – Spring  2026

We’re excited to share the brand‑new edition of our Polish Public Sentiment Tracking – Spring  2026, created by Zymetria. This is the 11th wave of our cyclical study that captures social moods across key

Read More March 2026

AI Barometer – Edition II Q1 2026

💡 Welcome to the second edition of the AI Barometer report. 💡 In this edition, we focus on the impact of artificial intelligence on the labour market and the perception of AI-generated advertisements. We

Read More February 2026

Autumn moods of Polish women and men in 2025!

💡In the age of misinformation, we share reliable knowledge and data💡 We invite you to the 10th anniversary edition of the cyclical report “Tracking Moods” – Fall 2025 from Zymetria. As usual, the publication

Read More December 2025

Publications

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Anime Rush Hits Hungary: Media about Zymetria’s Latest Study

Our study on the anime audience in Hungary, conducted for Sony Pictures Television – Distribution, has been featured by Index.hu—one of the country’s most influential news outlets. The Zymetria analysis sheds light on the

Read More March 2026

Zymetria in the Media – December Summary

With great satisfaction, we continue to observe how the results of our research—both commercial and social—support public debate and help explain phenomena related to the economy, health, regulations, and social life. We would like

Read More January 2026

The Baltic speaks: hear its message!

Zymetria, as part of a project for RLG, conducted a study on Polish people’s attitudes toward waste segregation during seaside holidays. The study’s findings were used to create the educational campaign “A moRZe bez

Read More June 2025

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