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AI in business – Barbara Krug at Onet Impact Day

Our CEO Barbara Krug during OnetImpactDay – AI IN BUSINESS: VERIFICATION will present the results of a study on the approach of Poles to AI carried out by Zymetria for Onet. The speech will

Our young researchers on Insummit Youth

Young people about young people! Congratulations to Karolina Czerniak and Łukasz Wiencek. Our young researchers qualified for Insummit Youth&Beyond with their presentation ‘Pocket Gap – do we teach children that they won’t earn as

Zymetria at the Qual360 conference in Berlin!

Qual360EU2025 in Berlin is the world’s largest conference for the qualitative research (QUAL) community. Zymetria is represented by Joanna Paśnik, our Head of Qualitative Research, and Weronika Celińska, Senior Consultant and study specialist in

Springtime vibes of Poles!

The latest and already 10th report from the next wave of our tracking of the moods of Poles is now available. We conducted the study in March 2025. The aim of the study is

The autumn mood of Polish women and men!

The latest report from the 9th wave of our tracking of the moods of Polish women and men conducted in November 2024 is now available! The aim of the study is to track changes

Polish women and men shopping

We share with you already the fifth author’s report, supported by numbers and observations, a description of the e-commerce market in Poland and the state of the of the Polish e-shopper’s mind. In the

Publications

Publications about worrying trends

The results of our study on how and why the attitude towards climate issues is distributed in Polish society and why the snow will not be back any time soon, but also what can

We end 2024 with a rash of publications!

In the last week (13-20.12), 22 publications about Zymetrics and data from our research were published in various media. In what moods are we entering the pre-Christmas period? The final year’s attitudes and greatest

What do we know about the deposit system?

Commissioned by RLG POLSKA and in cooperation with Who Will Save The Planet, we have carried out a qualitative and quantitative study which shows that: – 71% of respondents are ‘confused’ about how the

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