Joanna Paśnik

Research is the perfect field for someone who ‘likes to find out’, eavesdropping on people in public transport, digging around in ‘how it works’ user manuals. Research is the perfect field for someone who enjoys solving puzzles and putting together seemingly incompatible pieces to feel the satisfaction of seeing a big, clear picture. Research is the perfect field for someone who brings together a love of science and a fascination with people. Research is the ideal field for me 🙂 It’s the multiplicity of areas and topics, the opportunity to understand ‘what people are like’ and how this affects their market behaviour. It’s a pleasure of working with clients and the Zymetria team, who are interested in discovering these regularities. All this keeps me excited about research for the past 20 years, and my brain is looking forward to each new project.