News

Barbara Krug to jury for Effie

We are proud to announce that our CEO, Barbara Krug, will be a member of the jury for the 27th edition of Effie Poland. This year, she will sit on Panel XI, which will

Bridging Science and Business

We are pleased to announce our collaboration with Kozminski University. Our Vice President, Edyta Czarnota, is conducting a series of expert lectures as part of the Marketing Research course. The sessions are held for

Polish Public Sentiment Tracking – Spring 2026

We’re excited to share the brand‑new edition of our Polish Public Sentiment Tracking – Spring 2026, created by Zymetria. This is the 11th wave of our cyclical study that captures social moods across key

Anime Rush Hits Hungary: Media about Zymetria’s Latest Study

Our study on the anime audience in Hungary, conducted for Sony Pictures Television – Distribution, has been featured by Index.hu—one of the country’s most influential news outlets. The Zymetria analysis sheds light on the

AI Barometer – Edition II Q1 2026

💡 Welcome to the second edition of the AI Barometer report. 💡 In this edition, we focus on the impact of artificial intelligence on the labour market and the perception of AI-generated advertisements. We

Zymetria on stage at IIEX Europe in Amsterdam!

Zymetria experts Dorota Wyrwińska-Piskorska and Paulina Wojsznis, together with Matteo Cera from the Italian company Glaut, will present the results of their international collaboration at the upcoming IIEX Europe conference. The event, organised by

Zymetria in the Media – December Summary

With great satisfaction, we continue to observe how the results of our research—both commercial and social—support public debate and help explain phenomena related to the economy, health, regulations, and social life. We would like

Zymetria wishes you a healthy and peaceful Christmas!

We would like to thank our customers, business partners, associates, and the entire team for an inspiring year full of interesting projects and challenges. May the upcoming holidays be a time of warmth, peace,

Autumn moods of Polish women and men in 2025!

💡In the age of misinformation, we share reliable knowledge and data💡 We invite you to the 10th anniversary edition of the cyclical report “Tracking Moods” – Fall 2025 from Zymetria. As usual, the publication