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Insummit 2024 – How to win with Neophobia?

In innovation research, there is no love at first sight. Instead, there is Neophobia – or Poles’ fear of novelty.
How to research innovation and novelty to do it well at the Insummit Festival of Insight and Innovation was presented by our President of the Board Barbara Krug.
The presentation was a synergy of the experiences of 3 parties: the research agency , the branding agency Touchideas and the client side Otomoto. It was great!

 

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