Fiest in Poland, we are launching AI video&voice moderated interviews, a methodology that is changing the way quantitative and qualitative research is conducted. Artificial intelligence beautifully and naturally talks to respondents from Zymetria’s research panel.
What we already know about the benefits of the method:
– In quantitative research – richer responses to open-ended questions. Respondents are more comfortable giving longer, more natural, unforced answers. AIMI allows you to collect more valuable responses from open-ended questions than traditional questionnaires. Not only more quantitatively, but also more complete insights!
– In qualitative research – a modern, low-barrier form of interviewing. More honesty, less stress. Also reaching groups that don’t normally participate in qualitative research, or where the subject matter is a barrier. Quick execution time on large samples, e.g. N=50
Of course – AI does not do all the job on its own. Zymetria’s experienced researchers ensure every step of the way – from scripting to data analysis and business and strategic recommendations.
We already have 382 completed interviews – we are developing the method and listening to feedback from Clients and Respondents, here’s what they say:
‘Well-tailored questions that gave the impression of talking to a real person’.’
‘I liked the modern form of the interview, the AI questions were a logical sequence (of questions) for my opinion.’
‘Overall interview – great – especially as it was recording like a voice message.’
