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AI in business – Barbara Krug at Onet Impact Day

Our CEO Barbara Krug during OnetImpactDay – AI IN BUSINESS: VERIFICATION will present the results of a study on the approach of Poles to AI carried out by Zymetria for Onet.

The speech will address topics such as whether GenAI, which has been with us for a year and a half, is hype or a real help. Whether and how it affects creativity, business processes, ethical and legal issues, what challenges there are in using AI-generated photos and videos in campaigns, and finally, whether investments in AI solutions bring the expected benefits.

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